This program was established to enhance the visual aesthetics of a major portion of the Monona Drive corridor by offering grant funding to property owners to invest in their building facades and sites. The program is administered in conjunction with the overall redevelopment and reconstruction of Monona Drive. Improvements to the visual appearance of the corridor are designed to spur reinvestment, which will lead to enhanced economic vitality and community value in this area of the city.
Eligible applicants are those who currently own a commercial, retail, mixed-use, or residential building with frontage on Monona Drive in the City of Monona, between Broadway on the south and Winnequah Road on the north. Business owners who lease space are not eligible to submit an application but are encouraged to speak with the property owner about applying. The plans and designs for all improvements must conform to the Urban Design Guidelines for Monona Drive and the Monona Municipal Zoning Ordinance.